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A Guide to Love, God, Prayer, Meditation, & Peace Within You—Right Now

The Double Life of an Author

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Hi everyone,

In addition to including articles, reviews, and announcements on this blog, I would also like to use this as an opportunity to share with you what it’s really like to be an author in today’s world. I’m guessing that a lot of people think that authors just sit around and write all day. Depending upon the type of author and how well-known they are, that might be the case, for a few, but for the vast majority of working-class authors, especially nonfiction authors, that is NOT the case. Let me explain…

When Candace and I finished writing The Voice for Love in 2004, I thought sales would go crazy, people would invite us to speak from all over the country, and word-of-mouth would go crazy. It didn’t really work out that way. 🙂 Yes, many people found the book, and others still told their friends about it, but what I discovered was this: There are hundreds of thousands of things vying for our attention each and every day. 300,000 books are published every year. Tens of thousands of movies, DVDs, and documentaries are produced each year. There are magazines, newspapers, and periodicals. Television shows, hundreds of them. Music, and the list just goes on and on … not to mention countless new websites starting up everyday.

The point is this: Writing a book is one thing, but actually getting people to know they exist is an entirely different matter, especially given the fact that so much is available in the world, in dozens of different formats, all wanting your attention NOW.

I grew up in a household of salespeople. My dad was a life insurance salesman for 45 years and a darn good one. My stepbrother’s are salesmen too. I grew up resisting sales and still do. But what I discovered was that marketing and sales are two different things. Marketing, to me, describes all of the activities that one must do so people know their product or service exists in the world. Sales, on the other hand, describes all of the activities necessary to convince someone to purchase your product or service.

I quickly learned that a big part of an author’s job is to market their work. All that means is that there must be some way to get people to know that your book exists. You don’t have to convince them that they need it or want it, but if they don’t know it exists, how can they benefit from it?

In this day and age, with so much available, in so many formats, from so many different sources, all wanting to have your attention, if an author actually wants their work to support them financially, they’re going to have to get people to know that their books exist.

Sure, people can search the Internet for all kinds of things, or search Amazon, or even a physical bookstore, but there are so many choices, thousands if not millions on the Internet, that finding a particular book that you don’t even know exists is like finding a needle in a haystack.

Authors spends a lot of time writing books. But unless an author is famous and has a huge publishing company marketing all of their books for them, most authors spend a tremendous amount of time getting people to know that their books exist,  which means “marketing” their books.

Marketing includes building websites, developing mailing lists, writing articles, writing on blogs, posting on Twitter and Facebook, doing advertising in magazines, creating podcasts, doing interviews, and all kinds of other activities that allow people to know that they and their books exist in the world.

Marketing is not a sleazy thing. It’s just a reality. If nobody knows you exist, nobody benefits from your message. Authors don’t have to sell themselves, but they do need to let people know at their books exist and how their books can benefit them.

A lot of people think that authors are always selling themselves or pushing their work. But that’s not my experience.  If I have a message to share, part of my job is to develop and craft the message, whether it’s in the form of a book, or an audio recording, or video. Once the message has been created, my job is not over. It’s then time to make sure that the message gets out into the world for people to discover and find, and that includes doing all of the activities I listed above to make sure that happens. My job isn’t to convince people that they need what I have to offer, but rather to inform them that my message is available for them if they are interested.

So there you have it, the double life of an author. Part teacher, part marketer. This isn’t true for every author, but it’s certainly true for every author I’ve ever met.

Many blessings to you!

DavidPaul Doyle

  • PamECook

    DavidPaul,
    Thanks for your insight and info on becoming an author. I have just discovered your website with all you and Candace have done to teach other people to hear and speak with the Holy Spirit. I have thought that talking with Jesus, with the Holy Spirit, with God was a gift given to me to help with, for sure. With a big push from the Holy Spirit to speak up without fear about what and how I want to share with everyone else – and wow! Here you two have been teaching people to listen for themselves for many years. Thank you for what you do!

  • Pam, thank you for sharing your experience with us. I definitely believe that there is a “quickening” and a momentum growing within all of us to experience our union with God, Jesus, and the Holy Spirit ever more deeply. Ss each one of us deep inside connection within ourselves, that momentum builds within the One that we are. Keep up the fantastic work! It's a blessing to everyone. Lots of Love to you!

  • Pam, thank you for sharing your experience with us. I definitely believe that there is a “quickening” and a momentum growing within all of us to experience our union with God, Jesus, and the Holy Spirit ever more deeply. Ss each one of us deep inside connection within ourselves, that momentum builds within the One that we are. Keep up the fantastic work! It's a blessing to everyone. Lots of Love to you!